Step 04

Custom outreach instructions

You define the tone, offer, and boundaries once, then Zarvalo drafts messages around each lead's actual problem.

01

Set tone and offer rules.

02

Mention the problem Zarvalo found.

03

Review the draft before sending.

Draft ready
Tone: direct, friendly. Offer: quick Loom audit. Avoid: fake urgency.

To: [email protected]

Subject: Quick local SEO wins for Luna Med Spa

I noticed nearby competitors are showing up more clearly for treatment searches in Austin. I recorded a short audit with the pages and local signals I would fix first.

Tone rules
Lead problem
Editable draft

Draft control

The message starts specific, but your agency still controls the offer, tone, and final wording.

Why it matters

Designed around a real agency decision.

Messages feel more specific because they start from a real issue, while still matching how your agency sells.

What changes for you

Set tone and offer rules.

Mention the problem Zarvalo found.

Review the draft before sending.

The flow

  1. 01Write your instructions
  2. 02Generate a lead-specific draft
  3. 03Edit and send

End result

You keep control of the message without starting from an empty text box.

Keep exploring

Go back to the main page.

Return to the landing page to compare features, read the workflow, or start the free trial from the main call to action.

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